Category: Marketing

How to Handle Your First Bad Review

How to Handle Your First Bad Review

by Melissa Delport, author of The Legacy It took almost a year before it finally happened to me. That moment every writer dreads: The First Bad Review. As writers, we have to accept that bad reviews are inevitable. No one book can appeal to everyone. Bad reviews are an occupational hazard, but the first time, it stings a little. I read my first bad review with my heart in my throat and a cold, sickening dread in the pit of my stomach. She didn’t like my book… how could she not like my book? *sob* I quickly typed up the following response: Dearest (Bad) Reviewer, Firstly, I must congratulate you on your extraordinary ability to remain sour for extended periods of time. I am sure that this must take some effort on your part, maintaining the delicate balance between perpetual bitterness and scathing sarcasm, and for this, you must be duly applauded. There are a few points I feel I must mention in order that you “up your game” and grow as a reviewer. (YES, dimwit, I AM reviewing your review…stings a little, doesn’t it?) Spelling: If you, as a reviewer, cannot spell, then perhaps you should not comment. It […]

Posted July 21, 2014 by Kathy Davie in Guest Post, Marketing / 3 Comments

The Secret of the BISAC Codes

The Secret of the BISAC Codes

Rather sounds like a mystery novel doesn’t it? Actually, BISAC stands for Book Industry Standards and Communications which are the industry-standard codes used to organize books for booksellers, databases, and a source of information for Bookscan. An organization, the Book Industry Study Group (BISG), creates, maintains, and revises these codes of which there are currently over 3,000. These industry-standard codes, make it easier for the bookseller to shelve the book in the appropriate section, choose the appropriate genre in a database which also makes it easier to do a search, and Bookscan uses it to help build their bestseller lists as well as track point of sale figures for all books. AND, when provided by the author, it ensures that the book is categorized where the author intends it to be found. As the author, you, well, your publisher must provide at least one BISAC code—the most general one which applies to your topic to the National Book Network (NBN). Ideally, three codes should be included. This allows you to fine tune the different marketing possibilities. The Tip Sheet Submission Form will give you as the author some ideas as to what your publisher will expect, or, if you’re self-publishing, […]