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My Publications » Your Portfolio & You » Preview of Tips & Cautions on Office Supplies Tips & Cautions on Office Supplies
Article Table of Contents
Complete article is 6 pages - $6 - Logos
- Taglines
- Business Cards
- Letterhead
- Invoices & Fax Cover Sheets
- Business Envelopes
- Postcards
- Posters
Summary:
excerpt…
Logos
Logos are a symbol of your business; a quick picture into what is most important to you in your work. Pick a theme (or several) which reveals something, which appears often in your work or a technique(s), which you use again and again. Re-read your artist's statement for ideas. I first used a tree with a path because, all my life, I've been intrigued with discovering where a path might lead me and I love trees. One of the ladies who took the Portfolio Mini-Workshop is considering…
Business Envelopes
For business envelopes, I reduced the size of my logo and re-positioned the name, business name, address, and website in the return address area of the envelope. I then run the envelopes through the printer to transfer this. When I want to send an envelope, I type the address onto the
Envelopes & Labels
portion of Microsoft Word, which then prints out onto the envelope.Why you want a logo, business cards, letterhead; suggestions for creating a logo; the many ways in which you can use a logo; the practicality of having your logo saved on your computer; the purpose of a tagline and inspiration for one; the size and content you need on your business card; what not to say on your business card; costs for printing out business cards and how to get around some of them; what to say on your letterhead and business envelopes and how to get around the expense; using your logo for invoices, fax cover sheets, and other advertising possibilities; where to go for postcards, how long it takes, how to use postcards, and what the postcard company needs from you.
excerpt…
Postcards
Postcards are a different form of advertising which features your artwork. Use them for thank you cards, to announce a show in which you have work, as a change of address card, or just to keep in touch with a gallery or with friends. I'm finally having postcards printed up with Modern Postcard (1675 Faraday Ave., Carlsbad, CA, 92008, 1-800-959-8365, Fax: 760-431-1939).
Another friend is having success with Got Print.net
Hire a pro!
KD Did It will work with you.
Kathy Davie is an artist, educator, and author of the arts marketing series, Your Portfolio & You, aimed at helping artists survive (and thrive) at the business of being an artist.
As a self-taught artist, Kathy was frustrated by the lack of information on taking her career to a more professional level while meeting legal guidelines and learning about legal hiccups. Her drive for information fueled her to interview numerous professionals and compiled the information into a monthly news column. She now leads workshops and is converting the news columns into this continuing series of how-to books.
Kathy has a BS in Technical Writing & Editing with minors in Digital Media and History from Metropolitan State College, Denver, CO and is the author of Accounting for the SMALL Businessperson, How Copyright Applies to the Artist, the Buyer, the Employer/e, the Sold Artwork, Dealing with Photographs, Slides, Digital Images, and Surviving the Outdoor Arts Festival.
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