In working on a client’s mobile website, I needed to make the mobile viewer aware of the coupon available (from the client). Unfortunately, they can’t print the coupon from a mobile phone and I certainly didn’t want to lose this opportunity to promote the client so I needed the viewer to be able to remind him/herself. Voila! Or is that eureka!?! If the viewer could click an image link which would then create an email message which the viewer could send to him/herself. And, wanting to make this process as painless for the viewer as possible, I really, really wanted to include the URL for the promotions page and a message reminding the viewer why they were (had?) sent this message to themselves. Dave Taylor had a great suggestion to deal with this little marketing issue. First, create a standard mailto link: <a href=”mailto:   > </a> I’m not adding in a mailto address as I want the viewer to fill in with their own address Add a subject so the viewer doesn’t think it’s junk mail <a href=”mailto: ?Subject=My Promotions coupon at DR. PLUMBER”> </a> Well, if I got this email I wouldn’t remember why I’d sent it, so we […]