Grammar: Logogram

Posted December 18, 2015 by Kathy Davie in Author Resources, Editing, Grammar Explanations, Self-Editing, Writing

They say a picture speaks 1,000 words, and the logogram’s function proves it. Think of the corporate logos that you instantly recognize: McDonald’s golden arches, the bite out of Apple’s apple, Shell Oil’s bright yellow shell, the male/female silhouette that instantly indicates which bathroom to use, a circle with the silhouette of a knife and fork to indicate a place to eat along the highway, the ampersand, a peace symbol, the smiley face (!), and the list goes on…😉

Grammar Explanations is…

…an evolving list of the structural rules and principles that determines where words are placed in phrases or sentences as well as how the language is spoken. Sometimes I run across an example that helps explain better or another “also known as”. Heck, there’s always a better way to explain it, so if it makes quicker and/or better sense, I would appreciate suggestions and comments from anyone… Are there areas of grammar with which you struggle? If you’d like to track it, bookmark this page and consider sharing this Grammar Explanation with friends by tweeting it.

Logogram
Credit to: Crystal, 255
Definition: A word is replaced by a symbol, sign, or character. Shorthand and some writing systems also use logograms.

A.k.a., symbol

Word Symbol
Ampersand &

Interesting bit of history from Crystal on the ampersand’s evolution into this logogram as simply a collapsed version of et

At @
Dollar sign $
Euro sign
Index finger, pointing
Numbers 1, 2, 3…
Paragraph
Per cent %
Plus sign +
Pound sign #
£

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